Jana Sellers

As MTMG’s Strategic Data Insights Consultant, Jana Sellers transforms complex data into clear, actionable strategies that drive sustainable growth. With over 15 years supporting IT channel leaders, she bridges the gap between analytics and business goals, boosting client retention, deepening executive relationships, and fueling top-line performance. Known for her sharp insights and storytelling skills, Jana connects the dots others miss and turns data signals into strategic wins.

Jana’s record of impact spans every link in the value chain. She guides leading channel members in harnessing market-research assets to pinpoint revenue opportunities, optimize category management, and out-flank competitors. Earlier, as an Executive Director at Circana (formerly The NPD Group/IRI), she managed North-American partnerships with global IT distributors and resellers—using data to shape product-line strategy, pricing, go-to-market strategy and channel placement. Her career foundation includes senior research and thought-leadership roles where she built analyst teams, delivered C-suite training, and consistently exceeded growth targets. ​

Grounded in CliftonStrengths—Relator, Responsibility, Learner, Empathy, Developer—Jana brings a calm, solution-oriented style that empowers colleagues and clients alike. She thrives in collaborative environments where innovation, accountability, and a customer-centric mindset drive progress, mentoring high-performing teams to turn insights into measurable business outcomes. Whether shaping an AI-ready data partnership or coaching executives through a complex market shift, Jana is the “data whisperer” who helps organizations see what’s possible – and act on it.